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Section 9: Consumer Promotion

Enticing consumer to take the final step and make the purchase constitutes a consumer promotion program. Develop a consumer promotion campaign utilizing one or a few of the following promotions. Explain what the promotion looks like. How will consumers find the promotion, how will it be executed, how will the promotion be redeemed. Remember: Details. • Coupons- Premiums - • Contests &sweepstakes • Refunds • Sampling • Bonus pack • Price off

Section 10: PR Campaign

In this section, develop a cause related marketing campaign utilizing PR. What global, social, health, charity will your company support in order to generate goodwill? Describe this program. - Cause-related Marketing - Green marketing - Pro-environment activities