Section 9: Consumer Promotion
Enticing consumer to take the final step and make the purchase constitutes a consumer promotion program. Develop a consumer promotion campaign utilizing one or a few of the following promotions. Explain what the promotion looks like. How will consumers find the promotion, how will it be
executed, how will the promotion be redeemed. Remember: Details.
• Coupons- Premiums -
• Contests &sweepstakes
• Refunds
• Sampling
• Bonus pack
• Price off
Section 10: PR Campaign
In this section, develop a cause related marketing campaign utilizing PR. What global, social, health, charity will your company support in order to generate goodwill? Describe this program.
- Cause-related Marketing
- Green marketing
- Pro-environment activities
